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Research papers

Local market television measurement: A comparison of the statistical reliability of three methodologies

Since the introduction of the People Meters in the U.S., attention has been centered on its goodness as an accurate measurement method with particular emphasis on validation studies of audience levels. Relatively little attention has been focused on...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michael Occhiogrosso
Company: Nielsen
June 15, 1992
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Citation

Occhiogrosso, M. (1992a, June 15). Local market television measurement: A comparison of the statistical reliability of three methodologies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/local-market-television-measurement-a-comparison-of-the-statistical-reliability-of-three-methodologies